GENDER EQUALITY

ADRA India’s Gender Equality Program understands that gender is a matter of power and access to opportunity rather than that of sex. While the trend in India is slowly changing in favour of increased opportunities for women, there are still many limitations that come from centuries of religious and social traditions that put up invisible barriers. These barriers that are prevalent in most areas of Indian society prevent millions of women from making their own choices, earning an income and having a voice that is equal to their male counterpart.

ADRA India is working towards the Millennium Development Goal #3: Promote Gender Equality and Empower Women, through the establishment and support of self-help groups (SHGs) and income generation activities. We facilitate the empowerment of women by showing them another way of life, one that nurtures their sense of a shared livelihood, creativity and a financial contribution to the family. They are receiving support in a wide variety of income-generating activities including sea-shell crafts, pickle-making, sewing and embroidery, sign-printing, coconut-crafts and marketing support. This enables many of them to earn an income from their own effort and design for the first time in their life. The Island village Anjalapuram in Vakadu Mandal of Nellore district was in a shock when the huge waves of the tsunami smashed through their boats, shops and into their homes. You could hear people screaming and crying, as many property, livelihoods, families and lives were destroyed. Immediately people started migrating to the nearest mainland, using whatever boats possible that weren’t destroyed.

Gender-based Income Generation Gives Tsunami Women a 2nd Chance

The Island village Anjalapuram in Vakadu Mandal of Nellore district was in a shock when the huge waves of the tsunami smashed through their boats, shops and into their homes. You could hear people screaming and crying, as many property, livelihoods, families and lives were destroyed. Immediately people started migrating to the nearest mainland, using whatever boats possible that weren’t destroyed.

A Buddhist organisation from Taiwan, constructed a housing society at the nearest mainland point, which resulted in shifting the whole village to the mainland leaving nobody on the Island. Soon after ADRA India started working with the displaced women of the community, initiating an alternative livelihood training program of Sea Shell handicraft production. ADRA India trained 7 SHGs (Self Help Groups which consists of 10 members in each group) in the particular trade and provided them with the skills of marketing, labeling and pricing.

“Mastanamma”, an 18 year old unmarried girl who dropped out of school after 2nd standard from the affected village, participated in the project run by ADRA India. Now she is one of the most experienced craftsperson among all these groups. She is able to train the other village Srinivasapuram SHG groups in the particular trade and has successfullycompleted the training. Now she earns over Rs. 5000 per month during festival seasons, during low season times she upgrades her skills by providing training to the other people and contributes to the group earnings. She exclaims “ADRA has given me the hope and opportunity to fulfill my individual needs and support my family when I was in a dilemma of what to do in my life without proper education”.

A Buddhist organisation from Taiwan, constructed a housing society at the nearest mainland point, which resulted in shifting the whole village to the mainland leaving nobody on the Island. Soon after ADRA India started working with the displaced women of the community, initiating an alternative livelihood training program of Sea Shell handicraft production. ADRA India trained 7 SHGs (Self Help Groups which consists of 10

members in each group) in the particular trade and provided them with the skills of marketing, labeling and pricing.

“Mastanamma”, an 18 year old unmarried girl who dropped out of school after 2nd standard from the affected village, participated in the project run by ADRA India. Now she is one of the most experienced craftsperson among all these groups. She is able to train the other village Srinivasapuram SHG groups in the particular trade and has successfully completed the training. Now she earns over Rs. 5000 per month during festival seasons, during low season times she upgrades her skills by providing training to the other people and contributes to the group earnings. She exclaims “ADRA has given me the hope and opportunity to fulfill my individual needs and support my family when I was in a dilemma of what to do in my life without proper education”.

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